Lunch & Learn Sessions

Lunch & Learn Sessions

Be one of the first 25 attendees to pre-register for a Lunch & Learn Session and receive a free $25 voucher for Uber Eats, courtesy of our friends at Uber for Business.

*Free lunch vouchers are limited to one per attendee. Vouchers are emailed nightly to qualified registrants. If you have a question, please visit the Help Desk to get in contact with our team.

Uber for Business

In early 2019, MAC partnered with Valtech to revolutionize the in-store experience for their customers. They launched an omnichannel environment that is an inspiring studio for customers to co-create, play & learn about MAC products. Included in this store makeover is the digital experience called The MAC Innovation Lab, which includes virtual makeup try on along with a digitized artist studio. Join this session to learn more about process of launching this experience, how it helps MAC customers and lessons learned from the implementation.Jeremy Duimstra - SVP, Connected Experienced, Valtech  In 2007 Jeremy co-founded the digital innovation agency, MJD, in San Diego, California. Over a period of twelve years he guided the firm’s vision, culture, and digital product...

2020-10-14 Lunch & Learn

Learn from Gerber Childrenswear, and Visiture  about the key customer acquisition strategies that are working for leading e-Commerce brands and have helped Gerber Childrenswear grow their D2C online brand  1,200% year-over-year. In this presentation, you will learn customer acquisition strategies such as: How to use search engine optimization and evergreen content to drive organic traffic to your site; How to use search engine marketing to target high-converting keyword phrases to increase profitable traffic; How to use social media advertising across multiple platforms for quick wins and profitable results; and Gain a better understanding of conversion tracking, attribution and KPIs as they pertain to e-Commerce success. Ronald Dod - CMO,...

2020-10-14 Lunch & Learn

In 2020 the world changed dramatically. We’ve seen an evolution of e-Commerce and digital commerce as the primary way customers engage with the companies and brands that they love. In this lunch and learn, we’ll discuss how to meet and exceed your customers’ expectations while delivering more personalized service. Attendees will find out how to: Leverage thought leadership from leading brands to navigate the future successfully; Transform the customer service department from a cost center into a revenue generator with radically personal customer experiences; Seamlessly and rapidly onboard customer agents to handle unpredictable fluctuations in the volume of digital transactions; and Plan for and staff a flexible team of full-time and on-demand agents to...

2020-10-14 Lunch & Learn

Voice is exciting, voice is powerful, voice is useless if shoppers can’t use it to achieve their goals. Adding a mic to your mobile app doesn’t bring you into the 2020s, letting users do what they want through voice does. In this talk, we’ll look at how search, personalization, and the right combination of tech and user experience can rescue poor voice experiences and make retail better in a COVID age. Key takeaways: Stop thinking of voice as a platform: Alexa, Siri, and Assistant are great but you can use voice to enhance what you've already got. Customers just want to do a task quickly; search can cut down steps to completion and increasing conversion rate. Voice search doesn't have to be hard, but it does need to account for the fact that the request...

2020-10-14 Lunch & Learn

Wish your conversion rates were higher? Can’t figure out how to efficiently and effectively serve all the visitors on your site? Embarrassed by the quality of your product discovery experience? The bar is high and the influx of online shopping over recent months has reminded us that the opportunities are real. We’re all deep in holiday prep, but let’s take a few minutes to think about January 2021 and beyond. How can we position ourselves for success with our customers and against our competition?Grab your lunch and let’s dive into three strategies that need to be part of your 2021 roadmap. You don’t need an army to get there. But you do need to take action and capitalize on the shoppers abandoning the product discovery journey on your site.In this session, attendees will find...

2020-10-13 Lunch & Learn

In today’s world, luxury brands must build intimate relationships with consumers, who want personalized services and exclusive products. Brands are moving to direct-to-consumer (D2C) to provide unique and connected experiences, online and in stores, to stay ahead of their competitors.  Join L’Oréal to find out how the brand drove D2C transformation. In this session, attendees will uncover: Why direct to consumer is critical now and how to get started; What are the key considerations while designing a connected consumer journey; and  How to leverage data to personalize experiences in real time.Shree Seshan - Director of IT Digital Data Management and Strategy, L'Oréal  Shree Seshan is a Director of Digital IT at L’Oréal. He is...

2020-10-13 Lunch & Learn

Running a multi-channel e-Commerce business requires processing a very large number of orders coming through different platforms, and making sure orders are fulfilled on a timely manner without errors. In order to support growth, businesses need to start their digital transformation journey and automate all order-to-cash business processes, removing errors and backlogs caused by human intervention. Intelligentsia Coffee, a well-known coffee brand — conducting B2B wholesale and Direct-to-Consumer (DTC) sales through online and retail shops — automated all their processes between Shopify, Amazon, NetSuite and their fulfillment centers, which optimized their business operations.  Join this discussion to learn about: Intelligentsia Coffee’s growth journey and their...

2020-10-13 Lunch & Learn

The Amazon flywheel formula is fairly straightforward. Sessions + Conversion Rate = Sales. It’s easy to think the solution to more sales on Amazon is always…”more sessions.” This is where most businesses focus (especially mid-sized and large brands) and fail to maximize the conversion of existing traffic/shoppers. What can you do to create significant conversion rate lifts so Amazon continues to reward you with better rankings and more traffic? In this discussion, we will dig into the strategies used by real businesses, backed by case studies and real data. Keith O'Brien - CEO, Page.One  Keith is the Founder and CEO of Page.One, a full-service Amazon creative agency offering full Brand and Advertising management, as well as individual creative services designed...

2020-10-13 Lunch & Learn

B2B marketers are just as focused on share-of-wallet as B2C customers, but what is the best marketing strategy? It’s personalized omnichannel marketing.  In this session dotdigital will share insights into the 5 pillars of B2B Lifecycle Marketing to help businesses optimize data and boost revenue. Attendees will find out how to: Capture valuable data; Personalize marketing content; Construct relevant messages; Amplify audience reach; and Refine, re-do and restart. Clare Walker - Senior Account Manager, dotdigital  Clare Walker has over 10 years of email account management experience. Working closely with global and regional clients she enjoys sharing her distinctive thoughts, knowledge and insights into email marketing best...

2020-10-13 Lunch & Learn

While indirect tax may seem a common phenomenon in the United States and throughout the world, it is undeniably complicated. Not surprisingly, many businesses are not managing it correctly. There are literally thousands of state and local jurisdictions for tax in the United States. A company’s sales and use tax compliance is complicated already, so the addition of value added tax (VAT) and goods and services tax (GST) can expose unprepared companies to significant risk. This presentation by Vertex, Inc. will focus on the new world reality facing global retailers who are seeking to minimize risk and uncertainty in their finance and operations. Pete Olanday - Retail Practice Leader, Vertex  Pete Olanday has 23 years of experience in system integration, with 18 of...

2020-10-13 Lunch & Learn