Repositioning and repurposing real estate is not a new concept, but re-creating the retail environment in a new consumer-oriented, omnichannel, culture-centric way may help revitalize consumer spending in a sustainable way. A new retail social space called “The Closet” combines the flexibility of the pop-up shop and the accessibility to brands in unexpected places outside of flagship stores. It is tailor-made for the new age of the consumer. By redefining relationships through collaboration, brands, customers, marketers and landlords are realigning on the omnichannel experience. This session will offer an opportunity to learn and provoke disruption, featuring insights around:  Truths & Trend Insights: A look back at a decade of omnichannel retail and current...

Pop-ups were surging in popularity pre-coronavirus and are expected to resurge in new ways as the economy reopens. New pop-ups will likely be more hands-off, featuring digital technology. And in these uncertain times, many retail brands will opt for the shorter-term, less expensive pop-up way to introduce a product or brand.Attend this session to learn how to: Winn over Millennials and other next-gen consumers through pop-up shops; Use pop-ups as a place to make mistakes, learn, evolve and test; Negotiate pop-up rental cost with landlords; Engage pop-ups as an omnichannel experience; and Generate engagement with target customers through experience marketing. Jason McNary - CEOUNOde50  As a fashion and business executive with over 25 years of...

The Rebag team is hyper-focused on connecting the online and offline data to develop a strong bond with its customer base. During this session, Rebag’s Geronimo Chala will talk through the retailer’s top-down data-based strategies. Attendees will learn how Rebag:  Drives digital rapport across the enterprise;  Merges marketing targets with sales targets;  Shares web analytics with in-store teams; and  Automates activities within both the marketing and personal cloud.Geronimo Chala - VP Sales, Rebag  Geronimo is the Vice President of Retail at Rebag. Prior to Rebag, Geronimo was the Director of Retail for CH by Carolina Herrera and Purification Garcia overseeing the expansion of retail and E-comm in the...

A year ago, retailers selling items like furniture and wedding apparel were hesitant to bank their businesses primarily on the online experience. But fast-forward to COVID-19, and they literally had no choice.   Find out how retailers like Burrow and The Groomsman Suit have created virtual showrooms and consultation services that engage customers and boost sales. Learn how to:  Quickly launch a virtual showroom;  Train store employees to become virtual consultants;  Scale virtual offerings to convert sales from in-store to online; and  Use customer data effectively to drive new strategies. Diana Ganz - Co-Founder, The Groomsman Suit   Prior to co-founding The Groomsman Suit, Diana served as Chief Executive Officer...

With COVID-19 accelerating the ever-changing nature of consumer behaviors, and consumers increasingly adopting technologies that enable self-guided exploration and check-out, store digitization has become more prevalent in the physical retail environment. To be successful in the new norm, brands and retailers will need to prioritize agile design thinking. Agility will no longer be limited to modular fixtures, but rather a holistic investment and internal cultural commitment. Join this session to learn how you can:  Accommodate a choose-your-own-adventure approach to store experience;  Implement a fluid store design framework grounded in a flexible foundation; and Collect and analyze data from myriad sources to power better decision-making.  Kambiz...

While accelerating innovation is vital for retailers moving forward, there can be significant risks and costs involved. That’s why SONAE and other retailers are collaborating with XNFY Lab to transform the way companies acquire and analyze data, in addition to providing a plug-and-play approach to launching innovation initiatives. Using advanced Artificial Intelligence (AI) techniques, the TAI4R (Tailored Artificial Intelligence solutions for Retail) project is helping retailers like SONAE:  Minimize costs and risks of innovation;   Implement use-cases to exploit the potential of AI in retail;  Foster the adoption of AI and provide close-to-market AI solutions; and  Use on-demand AI to make stores smarter as e-Commerce platforms.Marlos...