Progressive web apps (PWAs) are one of the best kept secrets that can boost retailers’ competitiveness in today’s challenging business environment. In this talk we’ll explore what a PWA is, how it can help your business, and why you’re already behind if you’re not investing in platforming on this new technology today. During the session, attendees will learn: How to choose the right PWA technology for your business; Which KPIs are the most important for UX and digital marketing and how PWA technology helps you optimize for them; How you can drastically reduce your page speed and increase goal performance; How to bring new features to market through a faster product development lifecycle; How your website can still function even when your users are...

The year 2020 has been, in a word, “unprecedented.” With disruption as our new normal, this turbulent environment presents challenges for all retailers and opportunities for some. With the playbook of the past no longer relevant, brands that have harnessed insights to make quick pivots are the ones who have stayed top of mind. Looking ahead to a holiday season that may be unlike any ever before, join Pinterest to learn key strategies to inspire people to go from “I discovered it” to “I did it.” Find out how to:Reimagine omnichannel strategies in a year of upheaval;Tap consumer trends to build an engaged audience; andStay relevant for a holiday season unlike any before.Dave Coles - Senior Manager, eCommerce PartnershipsPinterest   Dave (@dacoles) is a Senior...

As social advertising has become an even more powerful acquisition channel, the competition to capture attention has hit an all-time high. Which is why brands need to be where their audiences are — on multiple platforms. But different platforms require different approaches to reach your customers and prospects.  Hear from one of the top fast-fashion brands, Fabletics along with Pinterest and Smartly.io for the secrets to a successful social advertising strategy on Pinterest.  Session attendees will learn about: Why Fabletics grew their investment with Pinterest; How to overcome challenges, and the lessons learned from this multi-platform approach; Tips & tricks for a successful Pinterest strategy;  Inspired...

Retailers can no longer wait to react when a crisis strikes, whether it’s a health crisis, social injustice or political backlash. And all types of retail companies must learn how to react quickly, including traditional brick-and-mortar operations as well as more agile e-Commerce players.  In this session, ThirdLove CEO Heidi Zak will talk about how she led her organization through the pandemic, making quick decisions around inventory selection, pricing, marketing and more. Taking a “not afraid to try new things approach,” Zak and her team are surviving and thriving during and post-COVID-19. In response to social issues, as well as the pandemic, and to reflect the current customer mindset, find out how ThirdLove:  Moved all video content creation...

Over the past six months, e-Commerce marketers have been faced with unprecedented challenges. While historically low CPMs may have led to lower CPAs, AOVs also have fallen, fewer companies are placing large trade orders and foot traffic, for the most part, has not been walking into showrooms. (In non-marketing-geek terms, that means it’s cheaper than ever to advertise online and capture new visitors to your site, but your conversion rates are falling.) How do companies navigate this new landscape with an eye toward profitability? Learn how Ian Leslie, CMO of DTC home furnishings retailer Industry West, recommends re-prioritizing your marketing strategy. In this session, learn how to: Determine which marketing levers should be ramped up; Assess items that need to fall...