E-Commerce Optimization
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Tuesday, Oct 13, 2020
1:00 PM - 1:30 PM EDT
Track Session with Live Q&A
Progressive Web Apps: The Best Kept Tech ‘Secret’ In RetailProgressive web apps (PWAs) are one of the best kept secrets that can boost retailers’ competitiveness in today’s challenging business environment. In this talk we’ll explore what a PWA is, how it can help your business, and why you’re already behind if... |
2020-10-13 | Sessions | |||
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Tuesday, Oct 13, 2020
3:00 PM - 3:30 PM EDT
Track Session with Live Q&A
The Most Meaningful Holiday Season Yet: From Insights To Fast ActionThe year 2020 has been, in a word, “unprecedented.” With disruption as our new normal, this turbulent environment presents challenges for all retailers and opportunities for some. With the playbook of the past no longer relevant, brands that have harnessed insights... |
2020-10-13 | Sessions | |||
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Wednesday, Oct 14, 2020
11:45 AM - 12:15 PM EDT
Track Session with Live Q&A
How Fabletics Achieved 150% YOY Growth On PinterestAs social advertising has become an even more powerful acquisition channel, the competition to capture attention has hit an all-time high. Which is why brands need to be where their audiences are — on multiple platforms. But different platforms require different... |
2020-10-14 | Sessions | |||
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Wednesday, Oct 14, 2020
3:00 PM - 3:30 PM EDT
Track Session with Live Q&A
Converting Relevant Moments Into Business Strategies…QuicklyRetailers can no longer wait to react when a crisis strikes, whether it’s a health crisis, social injustice or political backlash. And all types of retail companies must learn how to react quickly, including traditional brick-and-mortar operations as well as more... |
2020-10-14 | Sessions | |||
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Wednesday, Oct 14, 2020
3:30 PM - 4:00 PM EDT
Track Session with Live Q&A
Pivoting During A Pandemic: Online Marketing ReprioritizedOver the past six months, e-Commerce marketers have been faced with unprecedented challenges. While historically low CPMs may have led to lower CPAs, AOVs also have fallen, fewer companies are placing large trade orders and foot traffic, for the most part, has not... |
2020-10-14 | Sessions |
