In Q1 2020, TikTok was downloaded 315 million times. As many as 40% of TikTok users are between the ages of 16 and 24 and spend an average of one hour a day on the app. To reach these consumers who are spending much more time at home, retailers must get creative with innovative social platforms like TikTok. In this session, learn how Aisling Organics amassed 1M+ views and 112,000 likes on TikTok via visually arresting posts – one popular post featured makeup being crushed. The brand is now dedicating approximately 60% of its advertising budget to TikTok and Snapchat.  Find out how retail brands like Aisling Organics can: Get started on TikTok; Build a content strategy to engage younger demographics and acquire new...

Designed as a vehicle to bring high-quality makeup service to a wider audience, SheSpoke was founded in 2013 by Stephanie March (best know as Alex Cabot on Law & Order SVU) and celebrity makeup artist Rebecca Perkins. Fast-forward to COVID-19 and 2020, March and Perkins have completely transformed SheSpoke into a digital experience. During this session March and Perkins will share their business mission and how it has been redefined in a digital world. Attendees will find out how SheSpoke is delivering: Fully interactive experiences; Personalized, customized makeup choices, in partnership with Pantone and other makeup experts; and Pop-up events that will supplement the digital offerings. Stephanie MarchCo-Founder,...

COVID-19 forced many businesses to accelerate their digital agenda and participate with their customer base in new and innovative ways. As we integrate back into reality, how do we embrace the innovations and integrate it into our old ways rather than just simply returning back to our former reality. Join Traci Inglis, Digital Executive, CEO, and keynote speaker, in a discussion on how we come out of this as better retailers.Traci Inglis - President & Chief Marketing Officer, Formerly Retailwinds and Techstyle Fashion Group   Traci Inglis is a retail and ecommerce leader with experience working with fashion brands such as Express, Torrid, Shoedazzle, JustFab, New York & Company and Fashion to Figure. She has proven success in growing DTC fashion brands by...

As the largest independent fine wine retailer in the U.S., Total Wine & More operates 225 stores across 25 states. When COVID-19 hit, as an essential retailer most of the stores stayed open, but the customer experience needed to change quickly to adapt to the new normal. In this session, attendees will find out how Total Wine & More reset its strategies around loyalty, communications, and fulfillment, by focusing on:  Enhancing collaboration among internal business stakeholders;  Creating a stronger focus on digital marketing and social media;  Integrating shopper data into customer-facing marketing efforts;  Identifying the most relevant KPIs for measuring business success; and  Implementing a new curbside pickup and delivery...

By 2022, brands are expected to spend up to $15 billion on influencer marketing, according to Business Insider Intelligence — but in the wake of a global pandemic, nationwide protests and an upcoming election, many marketers are wondering what the future of influencer marketing will look like in the ever-changing landscape of the “New Normal.” In this session, we will explore how brands can partner with influencers to create relatable, meaningful and innovative content to enrich the customer experience. Join us to learn:  How to engage with the right influencers for your brand;  Tips for pivoting a content strategy in response to current events or a crisis;  Why taking a community-based approach to influencer and content marketing is...

Join Chris Barbour, Head of AR Content Business Development & Partnerships for Facebook and Instagram in a discussion with Vince Cacace, CEO of Vertebrae, to talk about innovation at Facebook, the rapidly changing AR commerce landscape, and what brands can do with AR to make online shopping more like real life for customers everywhere.Chris Barbour - Head of AR Content Business Development & Partnershipts for Facebook and Instagram   Chris leads Facebook’s AR Content Business Development and Partnerships program, focused on growing the mobile AR ecosystem surrounding the Facebook family of apps and advancing the ecosystem towards new device form factors. Prior to joining the Partnerships org at Facebook, Chris was one of the founding members of the...