Digital Commerce
| 1 |
Tuesday, Oct 13, 2020
11:45 AM - 12:15 PM EDT
Track Session with Live Q&A
Using Tiktok To Connect With Gen Z & Millennial ShoppersIn Q1 2020, TikTok was downloaded 315 million times. As many as 40% of TikTok users are between the ages of 16 and 24 and spend an average of one hour a day on the app. To reach these consumers who are spending much more time at home, retailers must... |
2020-10-13 | Sessions | ||
| 2 |
Tuesday, Oct 13, 2020
01:00 - 01:30 PM EDT
Track Session with Live Q&A
How SheSpoke Is Converting The Makeup Bar Into A Digital ExperienceDesigned as a vehicle to bring high-quality makeup service to a wider audience, SheSpoke was founded in 2013 by Stephanie March (best know as Alex Cabot on Law & Order SVU) and celebrity makeup artist Rebecca Perkins. Fast-forward to COVID-19... |
2020-10-13 | Sessions | ||
| 3 |
Tuesday, Oct 13, 2020
03:30 - 04:00 PM EDT
Track Session with Live Q&A
Embracing Retail’s Accelerated Digital TransformationCOVID-19 forced many businesses to accelerate their digital agenda and participate with their customer base in new and innovative ways. As we integrate back into reality, how do we embrace the innovations and integrate it into our old ways rather than just simply... |
2020-10-13 | Sessions | ||
| 4 |
Tuesday, Oct 13, 2020
04:45 - 05:15 PM EDT
Track Session with Live Q&A
How Total Wine Is Recharging Its Loyalty Strategy With An Omnichannel FocusAs the largest independent fine wine retailer in the U.S., Total Wine & More operates 225 stores across 25 states. When COVID-19 hit, as an essential retailer most of the stores stayed open, but the customer experience needed to change quickly to adapt to the new... |
2020-10-13 | Sessions | ||
| 5 |
Wednesday, Oct 14, 2020
01:00 - 01:30 PM EDT
Track Session with Live Q&A
The Future Of Influence: Storytelling With A PurposeBy 2022, brands are expected to spend up to $15 billion on influencer marketing, according to Business Insider Intelligence — but in the wake of a global pandemic, nationwide protests and an upcoming election, many marketers are wondering what the future of... |
2020-10-14 | Sessions | ||
| 6 |
Wednesday, Oct 14, 2020
03:00 - 03:30 PM EDT
Track Session with Live Q&A
AR Everywhere: How Immersive Commerce Is Transforming RetailJoin Chris Barbour, Head of AR Content Business Development & Partnerships for Facebook and Instagram in a discussion with Vince Cacace, CEO of Vertebrae, to talk about innovation at Facebook, the rapidly changing AR commerce landscape, and what brands can do with... |
2020-10-14 | Sessions |