Every leader in the retail industry had to make strategic and impactful decisions fast when COVID-19 arose. How can leaders take steps to ensure their decisions are not only efficient, but hold longevity for the success of the company amid crisis? How can leaders prepare for the impact on their team, and their customer base? Attend this session to learn how Infuse Hospitality has been able to accelerate effective decision-making, even in times of uncertainty, by: Prioritizing transparency across the organization; Utilizing the unique skillset of all team members; and Planning for the unknown, and planning to grow from it, to foster a culture of innovation. Michael Shultz - CEO & FounderInfuse Hospitality  Schultz brings over a quarter century...

Propelling speed to market requires agility, smart risk taking and organizational acceptance that not having all the answers is ok. Retailers who adopt this test and learn approach can quickly introduce new customer experiences, adapt to changing consumer behaviors, and deliver rapid sales results while refining and optimizing along the way. Learn from a retailer who has successfully applied this approach to launch curbside pick-up, same-day delivery, contactless checkout, product assortments, new user experiences, communication channels and affiliate programs. Join this session to learn how creating a culture willing to fail fast forward can deliver early results while setting retailers up for long term success.Learning Objectives:Describe the key components for success in any test and...

What does our post COVID-19 consumer now value? How can we deliver on these values post sheltering/lock-down, and what do consumers want from ‘business as usual’? Will there ever be an ‘as usual’ again?  What will the next 6 weeks, 6 months and 2 years look like and what do we need to do now to prepare, survive and thrive? In this session Ken Hughes will address these questions and more, helping businesses leverage new consumer values to drive business success. Attendees will uncover learn how to: ‘Sell’ without selling; Embed new values into the product/service proposition; and Weave agility into business processes to be able to pivot when necessary. Ken Hughes - Consumer Behavioralist,  International Keynote Speaker   Ken...

In the wake of the pandemic, businesses around the world had to rethink the way they worked. For luxury retailer Olivela, that meant transforming day-to-day processes in order to support the business — and keep employees sane. During this session, Chief Experience Officer Matthew Alland will reveal how the company empowered teams to maintain collaboration and successfully roll out new content and experiences that drove customer engagement. By attending, you’ll learn how Olivela: Refined its approach to meetings to mitigate “Zoom fatigue”;  Implemented new social and cultural experiences to keep employees engaged;  Supported real-time collaboration and idea sharing to accelerate innovation; and  Ramped up digital content and campaign...

Now more than ever, consumers are using both their voice and purchasing power to be heard. With the world as we know it constantly shifting, it’s important that brands listen and maintain strong relationships with consumers, continuously redesigning their playbooks in order to not only reflect today’s atmosphere, but also shape it. In this session, find out how the company taps into an emotional combination of consumer insight, social engagement, and influencer marketing to listen and learn about the ever-evolving beauty market — and its target consumers. Get insights into how TULA: Redesigned special program and product launches amid pandemic-related store closures;Uses key findings from customer survey data to support messaging; andDrives sales and engagement through a unique...

COVID-19 has demonstrated the importance of digital readiness, which allows business and life to continue as usual – as much as possible – during pandemics. Building the necessary infrastructure to support a digitized world and stay current in the latest technology will be essential in recovery as well as in the re-imagined future of how we live, work, and learn. What are the best practices for digital transformation that will enable retailers to innovate their operations, and how will their customers be impacted? Join us for a discussion around the top technology trends as we emerge from the year of 2020, including: Hyper-Convenience: We’ve seen the rise of hyper-convenience in e-Commerce as consumers needed access, fulfillment, and delivery all from the safety of...

Throughout the pandemic, companies of all sizes have had to find ways to adapt or pivot their business. In some cases, these shifts were natural, aligning seamlessly with existing business models and brand promises. In other cases, companies have had to completely change their product offerings. During this candid panel discussion, two business founders and executive leaders will share their experiences navigating the coronavirus crisis and adapting their products, services and experiences to meet new consumer needs and uncover new growth opportunities.Kalilah Wright - Founder and Owner, Mess in a Bottle  Kalilah Wright, born in Jamaica W.I., migrated to the United States at the tender age of 4 and was raised in Brooklyn, NY. She is the Founder and CEO of expressive brand...