Agenda

Tuesday (October 13th)

1

The Post-COVID-19 Pop-Up Revolution

Pop-ups were surging in popularity pre-coronavirus and are expected to resurge in new ways as the economy reopens. New pop-ups will likely be more hands-off, featuring digital technology. And in these uncertain times, many retail brands will opt for the shorter-term,...

2020-10-13 Sessions
2

Startup Innovation Lab #1

Omnichannel Fulfillment: onfleet – https://onfleet.com/ – a last mile delivery platform  Touchless Retail: SuperSmart – https://supersmart.me/ – a validation and loss-prevention system...

2020-10-13 Start Up Labs
3

The Most Meaningful Holiday Season Yet: From Insights To Fast Action

The year 2020 has been, in a word, “unprecedented.” With disruption as our new normal, this turbulent environment presents challenges for all retailers and opportunities for some. With the playbook of the past no longer relevant, brands that have harnessed insights...

2020-10-13 Sessions
4

Embracing The Unknown To Accelerate Innovation

Every leader in the retail industry had to make strategic and impactful decisions fast when COVID-19 arose. How can leaders take steps to ensure their decisions are not only efficient, but hold longevity for the success of the company amid crisis? How can leaders...

2020-10-13 Sessions
5

Embracing Retail’s Accelerated Digital Transformation

COVID-19 forced many businesses to accelerate their digital agenda and participate with their customer base in new and innovative ways. As we integrate back into reality, how do we embrace the innovations and integrate it into our old ways rather than just simply...

2020-10-13 Sessions
6

How Walgreens Is Redefining Convenience With An Omnichannel Platform

The omnichannel fulfillment models have been further disrupted by the COVID-19 pandemic as customer demand for “contactless” pickup and ever-faster deliveries. Learn how Walgreens is leveraging omnichannel capabilities to provide customers and patients with a...

2020-10-13 Sessions
7

Fail Fast Forward: How To Create A Culture Of Testing And Learning

Propelling speed to market requires agility, smart risk taking and organizational acceptance that not having all the answers is ok. Retailers who adopt this test and learn approach can quickly introduce new customer experiences, adapt to changing consumer behaviors,...

2020-10-13 Sessions
8

Improving Digital Rapport To Boost Omnichannel Loyalty At Rebag

The Rebag team is hyper-focused on connecting the online and offline data to develop a strong bond with its customer base. During this session, Rebag’s Geronimo Chala will talk through the retailer’s top-down data-based strategies. Attendees...

2020-10-13 Sessions
9

The Rise Of Robotics In Retail

Retail robots capable of collecting and correlating real-time shelf data with POS, warehouse management and order management systems are on the rise. Fully autonomous robots can perform storewide shelf scans with 95+% accuracy in hours, while tedious, error-prone...

2020-10-13 Sessions
10

Rethinking Collaboration In A WFH World: Lessons From Olivela

In the wake of the pandemic, businesses around the world had to rethink the way they worked. For luxury retailer Olivela, that meant transforming day-to-day processes in order to support the business — and keep employees sane. During this session, Chief...

2020-10-13 Sessions
11

How Verizon Is Prioritizing Touchless Store Experiences

In preparation for reopening stores after the pandemic hit, Verizon focused on customer health, safety and convenience. To that end, the retailer has created touchless experiences before, during and after the transaction. And to facilitate the new offerings, as well as...

2020-10-13 Sessions
12

Accelerate The Path To Purchase With Product Discovery

Wish your conversion rates were higher? Can’t figure out how to efficiently and effectively serve all the visitors on your site? Embarrassed by the quality of your product discovery experience? The bar is high and the influx of online shopping over recent months has...

2020-10-13 Lunch & Learn
13

How eBay Is Making The User Experience More Personalized, Creative And Memorable

Personalization has become a key selling point for consumers, as more of them expect retailers to understand their preferences, interests and shopping habits. These buyer expectations have also become more present with brick-and-mortar businesses, as retailers try to...

2020-10-13 Sessions
14

Conversion Rate Secrets of High Performing Amazon Listings

The Amazon flywheel formula is fairly straightforward. Sessions + Conversion Rate = Sales. It’s easy to think the solution to more sales on Amazon is always…”more sessions.” This is where most businesses focus (especially mid-sized and large brands) and fail to...

2020-10-13 Lunch & Learn
15

Captive Economy: The Consumer Re-Awakening

What does our post COVID-19 consumer now value? How can we deliver on these values post sheltering/lock-down, and what do consumers want from ‘business as usual’? Will there ever be an ‘as usual’ again?  What will the next 6 weeks, 6 months and 2 years...

2020-10-13 Sessions
16

E-Commerce For B2B: As Easy As 1, 2, 3… (4, 5)

B2B marketers are just as focused on share-of-wallet as B2C customers, but what is the best marketing strategy? It’s personalized omnichannel marketing.  In this session dotdigital will share insights into the 5 pillars of B2B Lifecycle Marketing to...

2020-10-13 Lunch & Learn
17

How Total Wine Is Recharging Its Loyalty Strategy With An Omnichannel Focus

As the largest independent fine wine retailer in the U.S., Total Wine & More operates 225 stores across 25 states. When COVID-19 hit, as an essential retailer most of the stores stayed open, but the customer experience needed to change quickly to adapt to the new...

2020-10-13 Sessions
18

Audit Risk Reality In A Post-Wayfair World

While indirect tax may seem a common phenomenon in the United States and throughout the world, it is undeniably complicated. Not surprisingly, many businesses are not managing it correctly. There are literally thousands of state and local jurisdictions for tax in the...

2020-10-13 Lunch & Learn
19

Come Ride With Me: Establish An Innovation Organization That Can Seize The Moment

To be able to quickly innovate in a crisis, a complete transformation of R&D may be necessary. Today’s businesses need to be committed to relentless transformation, viewing disruption as a normal occurrence to be celebrated, instead of an event to be...

2020-10-13 Keynotes
20

L’Oréal’s Data-Driven Transformation To Capitalize On The Direct-To-Consumer Channel

In today’s world, luxury brands must build intimate relationships with consumers, who want personalized services and exclusive products. Brands are moving to direct-to-consumer (D2C) to provide unique and connected experiences, online and in stores, to stay ahead of...

2020-10-13 Lunch & Learn
21

Optimizing Multi-Channel E-Commerce And Operations With Integration

Running a multi-channel e-Commerce business requires processing a very large number of orders coming through different platforms, and making sure orders are fulfilled on a timely manner without errors. In order to support growth, businesses need to start their digital...

2020-10-13 Lunch & Learn
22

Diversity, Disruption And The Unknown Future Of Retail

Frans Johansson - CEO, The Medici Group  The retail industry is experiencing disruption and reinvention at unprecedented speed, forcing companies to innovate or risk obsolescence. Moreover, the unique challenges afforded to companies by a global pandemic...

2020-10-13 Keynotes
23

Using Tiktok To Connect With Gen Z & Millennial Shoppers

In Q1 2020, TikTok was downloaded 315 million times. As many as 40% of TikTok users are between the ages of 16 and 24 and spend an average of one hour a day on the app. To reach these consumers who are spending much more time at home, retailers must...

2020-10-13 Sessions
24

Fulfilling The Customer’s Order Their Way: Vitamin Shoppe’s New Multidimensional Approach

The Vitamin Shoppe has done more to improve fulfillment “in the last five months than we did in the last five years,” explains CEO Sharon Leite. As traditional store fulfillment moved down in priority for customers completing purchases, The...

2020-10-13 Sessions
25

‘Just Walk Out’ Tech Grabs New Attention

Amazon’s Go stores — and its newer grocery stores — have garnered a lot of consumer, retailer and media attention; and it may have been a perfect storm for Amazon to begin selling its “Just Walk Out” technology to other retailers in March 2020. Is buying the...

2020-10-13 Sessions
26

The Challenges Of Selling On Marketplaces

Live roundtables are reserved for Retailers and by invitation only. If you are intersted, please request an invitation by clicking the button to the right.Most brands that have worked with Amazon know there are pros and cons of selling via marketplaces. During this...

2020-10-13 Roundtables
27

Designing Stores That Delight Shoppers With Technology

Live roundtables are reserved for Retailers and by invitation only. If you are intersted, please request an invitation by clicking the button to the right.During today’s retail reset, businesses have an enormous opportunity to rethink their store design and invest in...

2020-10-13 Roundtables
28

The Brand Closet: A Smaller, More Personalized Omnichannel Experience

Repositioning and repurposing real estate is not a new concept, but re-creating the retail environment in a new consumer-oriented, omnichannel, culture-centric way may help revitalize consumer spending in a sustainable way. A new retail social space called “The...

2020-10-13 Sessions
29

How SheSpoke Is Converting The Makeup Bar Into A Digital Experience

Designed as a vehicle to bring high-quality makeup service to a wider audience, SheSpoke was founded in 2013 by Stephanie March (best know as Alex Cabot on Law & Order SVU) and celebrity makeup artist Rebecca Perkins. Fast-forward to COVID-19...

2020-10-13 Sessions
30

Progressive Web Apps: The Best Kept Tech ‘Secret’ In Retail

Progressive web apps (PWAs) are one of the best kept secrets that can boost retailers’ competitiveness in today’s challenging business environment. In this talk we’ll explore what a PWA is, how it can help your business, and why you’re already behind if...

2020-10-13 Sessions

Wednesday (October 14th)

1

Startup Innovation Lab #2

Startups Presenting:Touchless Retail: Simbe Robotics – www.simberobotics.com – Simbe’s first product, Tally, is the world’s first fully autonomous shelf auditing and analytics solutionBusiness Agility: Banyan – www.banyan.com –...

2020-10-14 Start Up Labs
2

Omnichannel Strategies For The New E-Commerce Landscape

The e-Commerce landscape is evolving more rapidly than ever. As retailers navigate changes amidst COVID-19, it’s important to make strategic investment decisions to keep up with the competition. In this session, Sharon Gee from BigCommerce will discuss how a strong...

2020-10-14 Keynotes
3

How TULA Harnesses Consumer Insights To Stay Ahead Of The Beauty Curve

Now more than ever, consumers are using both their voice and purchasing power to be heard. With the world as we know it constantly shifting, it’s important that brands listen and maintain strong relationships with consumers, continuously redesigning their playbooks...

2020-10-14 Sessions
4

Converting Stores Into Micro-Fulfillment Centers

With COVID-19 hastening store closures and boosting e-Commerce, retailers need to radically rethink their physical footprint to meet emerging customer needs. Closed or underperforming brick-and-mortar locations can now become “dark store” micro-fulfillment centers...

2020-10-14 Sessions
5

Delivering On The Virtual Promise: Creating Unforgettable Online Experiences

A year ago, retailers selling items like furniture and wedding apparel were hesitant to bank their businesses primarily on the online experience. But fast-forward to COVID-19, and they literally had no choice.   Find out how retailers like Burrow and The...

2020-10-14 Sessions
6

How Fabletics Achieved 150% YOY Growth On Pinterest

As social advertising has become an even more powerful acquisition channel, the competition to capture attention has hit an all-time high. Which is why brands need to be where their audiences are — on multiple platforms. But different platforms require different...

2020-10-14 Sessions
7

Competing in a Convenience Economy

Live roundtables are reserved for Retailers and by invitation only. If you are intersted, please request an invitation by clicking the button to the right.Do you want to win more leads and earn repeat customers? Of course you do! All businesses – and especially...

2020-10-14 Roundtables
8

Location-Based Marketing Innovation

Live roundtables are reserved for Retailers and by invitation only. If you are intersted, please request an invitation by clicking the button to the right.Relevancy and timeliness are must-haves for brands looking to attract and retain shoppers moving forward....

2020-10-14 Roundtables
9

Embracing Agile Retail And Data-Driven Store Experience Design

With COVID-19 accelerating the ever-changing nature of consumer behaviors, and consumers increasingly adopting technologies that enable self-guided exploration and check-out, store digitization has become more prevalent in the physical retail environment. To be...

2020-10-14 Sessions
10

The Future Of Influence: Storytelling With A Purpose

By 2022, brands are expected to spend up to $15 billion on influencer marketing, according to Business Insider Intelligence — but in the wake of a global pandemic, nationwide protests and an upcoming election, many marketers are wondering what the future of...

2020-10-14 Sessions
11

Showfields Introduces The ‘Magic Wand’ To Meet Expectations Of The Post-COVID Customer

In a post-pandemic world where retail is a very different place, a once in-a-century event and civil movement together changed the chemical composition of the industry and reshaped the expectations of customers overnight.This session will uncover the expectations of...

2020-10-14 Sessions
12

Reimagining Supply Chain And Fulfillment

Consumers go through many micro-interactions as they make their purchase decisions, and in 2020 we’ve seen an uptick in the use of digital touchpoints in response to COVID shutdowns and in-store safety precautions. Pre-COVID, omnichannel initiatives were the focus...

2020-10-14 Sessions
13

Key Customer Acquisition Strategies To Grow Your Online Customer Base

Learn from Gerber Childrenswear, and Visiture  about the key customer acquisition strategies that are working for leading e-Commerce brands and have helped Gerber Childrenswear grow their D2C online brand  1,200% year-over-year. In this presentation, you...

2020-10-14 Lunch & Learn
14

How MAC Cosmetics Created An Innovative Omnichannel Store Experience

In early 2019, MAC partnered with Valtech to revolutionize the in-store experience for their customers. They launched an omnichannel environment that is an inspiring studio for customers to co-create, play & learn about MAC products. Included in this store makeover...

2020-10-14 Lunch & Learn
15

Don't Just Speak, Find: How To Build With Voice And Not Frustrate Shoppers

Voice is exciting, voice is powerful, voice is useless if shoppers can’t use it to achieve their goals. Adding a mic to your mobile app doesn’t bring you into the 2020s, letting users do what they want through voice does. In this talk, we’ll look at how search,...

2020-10-14 Lunch & Learn
16

Exceeding Customer Expectations In Holiday 2020 & Beyond

In 2020 the world changed dramatically. We’ve seen an evolution of e-Commerce and digital commerce as the primary way customers engage with the companies and brands that they love. In this lunch and learn, we’ll discuss how to meet and exceed your customers’...

2020-10-14 Lunch & Learn
17

Are You Ready For The Re-Imagined Future Of Retail?

COVID-19 has demonstrated the importance of digital readiness, which allows business and life to continue as usual – as much as possible – during pandemics. Building the necessary infrastructure to support a digitized world and stay current in the latest technology...

2020-10-14 Sessions
18

Generating E-Commerce Revenue Via Livestreaming

Retail livestreaming has taken China by storm since the pandemic onset, with e-Commerce sales expected to reach in excess of $135 billion by the end of 2020. U.S. retailers, following suit, have begun successfully innovating with livestreaming content. Trip.com, for...

2020-10-14 Sessions
19

Converting Relevant Moments Into Business Strategies…Quickly

Retailers can no longer wait to react when a crisis strikes, whether it’s a health crisis, social injustice or political backlash. And all types of retail companies must learn how to react quickly, including traditional brick-and-mortar operations as well as more...

2020-10-14 Sessions
20

AR Everywhere: How Immersive Commerce Is Transforming Retail

Join Chris Barbour, Head of AR Content Business Development & Partnerships for Facebook and Instagram in a discussion with Vince Cacace, CEO of Vertebrae, to talk about innovation at Facebook, the rapidly changing AR commerce landscape, and what brands can do with...

2020-10-14 Sessions
21

Using Advanced AI To Minimize Innovation Costs & Risks

While accelerating innovation is vital for retailers moving forward, there can be significant risks and costs involved. That’s why SONAE and other retailers are collaborating with XNFY Lab to transform the way companies acquire and analyze data, in addition to...

2020-10-14 Sessions
22

The Payoff Of Big Risks: Lessons From Brand Founders

Throughout the pandemic, companies of all sizes have had to find ways to adapt or pivot their business. In some cases, these shifts were natural, aligning seamlessly with existing business models and brand promises. In other cases, companies have had to completely...

2020-10-14 Sessions
23

Pivoting During A Pandemic: Online Marketing Reprioritized

Over the past six months, e-Commerce marketers have been faced with unprecedented challenges. While historically low CPMs may have led to lower CPAs, AOVs also have fallen, fewer companies are placing large trade orders and foot traffic, for the most part, has not...

2020-10-14 Sessions
24

Omnichannel Optimization: Taking Fulfillment From Good To Great

For those retailers that have begun the evolution from multi-channel to omnichannel by providing seamless, value-added services through fulfillment, two realities have become clear:  Consumers are using omnichannel to buy and receive orders at levels no one...

2020-10-14 Sessions
25

Startup Innovation Lab #3

Presented by Karonda Cook, Sally Beauty Cultivate Program Manager and former Director of Merchandising and Monica Proctor, Co-Founder and CEO, Curlanistas – winner of the inaugural Cultivate program.   In this presentation,...

2020-10-14 Start Up Labs
26

4 Ways To Power Touchless Retail With Text Messaging

A lot has changed for brick-and-mortar retail this year. Retailers have been forced to undergo digital transformation overnight in order to stay connected with customers. And marketing leaders have been tasked with finding new ways to acquire new customers at lower...

2020-10-14 Keynotes