Agenda

Tuesday (October 13th)

Pop-ups were surging in popularity pre-coronavirus and are expected to resurge in new ways as the economy reopens. New pop-ups will likely be more hands-off, featuring digital technology. And in these uncertain times, many retail brands will opt for the shorter-term, less expensive pop-up way to introduce a product or brand.Attend this session to learn how to: Winn over Millennials and other next-gen consumers through pop-up shops; Use pop-ups as a place to make mistakes, learn, evolve and test; Negotiate pop-up rental cost with landlords; Engage pop-ups as an omnichannel experience; and Generate engagement with target customers through experience marketing. Jason McNary - CEOUNOde50  As a fashion and business executive with over 25 years of...

2020-10-13 Sessions

Omnichannel Fulfillment: onfleet – https://onfleet.com/ – a last mile delivery platform  Touchless Retail: SuperSmart – https://supersmart.me/ – a validation and loss-prevention system for Scan&Go Digital Commerce: Pointr – https://www.pointr.tech/ – Deep Location Company combining indoor location intelligence with machine learning. Business Agility: Uncrowd – http://uncrowd.uk – SaaS platform generates live-tracking Friction/Reward Indexes Experiential Initiatives: Gravity AI – https://www.gravity-ai.com/ – a MLaaS (Machine Learning as a Service) platform E-Commerce Optimization:...

2020-10-13 Start Up Labs

The year 2020 has been, in a word, “unprecedented.” With disruption as our new normal, this turbulent environment presents challenges for all retailers and opportunities for some. With the playbook of the past no longer relevant, brands that have harnessed insights to make quick pivots are the ones who have stayed top of mind. Looking ahead to a holiday season that may be unlike any ever before, join Pinterest to learn key strategies to inspire people to go from “I discovered it” to “I did it.” Find out how to:Reimagine omnichannel strategies in a year of upheaval;Tap consumer trends to build an engaged audience; andStay relevant for a holiday season unlike any before.Dave Coles - Senior Manager, eCommerce PartnershipsPinterest   Dave (@dacoles) is a Senior...

2020-10-13 Sessions

Every leader in the retail industry had to make strategic and impactful decisions fast when COVID-19 arose. How can leaders take steps to ensure their decisions are not only efficient, but hold longevity for the success of the company amid crisis? How can leaders prepare for the impact on their team, and their customer base? Attend this session to learn how Infuse Hospitality has been able to accelerate effective decision-making, even in times of uncertainty, by: Prioritizing transparency across the organization; Utilizing the unique skillset of all team members; and Planning for the unknown, and planning to grow from it, to foster a culture of innovation. Michael Shultz - CEO & FounderInfuse Hospitality  Schultz brings over a quarter century...

2020-10-13 Sessions

COVID-19 forced many businesses to accelerate their digital agenda and participate with their customer base in new and innovative ways. As we integrate back into reality, how do we embrace the innovations and integrate it into our old ways rather than just simply returning back to our former reality. Join Traci Inglis, Digital Executive, CEO, and keynote speaker, in a discussion on how we come out of this as better retailers.Traci Inglis - President & Chief Marketing Officer, Formerly Retailwinds and Techstyle Fashion Group   Traci Inglis is a retail and ecommerce leader with experience working with fashion brands such as Express, Torrid, Shoedazzle, JustFab, New York & Company and Fashion to Figure. She has proven success in growing DTC fashion brands by...

2020-10-13 Sessions

The omnichannel fulfillment models have been further disrupted by the COVID-19 pandemic as customer demand for “contactless” pickup and ever-faster deliveries. Learn how Walgreens is leveraging omnichannel capabilities to provide customers and patients with a personalized, convenient, and safe shopping experience. Hear key lessons on:  Accelerating digital transformation in the midst of a pandemic; and Leveraging partnerships to deploy first to market solutions. Andrea Farris - VP Development, Head of Solution Planning & Partnerships    Walgreens Boots Alliance,...

2020-10-13 Sessions

Propelling speed to market requires agility, smart risk taking and organizational acceptance that not having all the answers is ok. Retailers who adopt this test and learn approach can quickly introduce new customer experiences, adapt to changing consumer behaviors, and deliver rapid sales results while refining and optimizing along the way. Learn from a retailer who has successfully applied this approach to launch curbside pick-up, same-day delivery, contactless checkout, product assortments, new user experiences, communication channels and affiliate programs. Join this session to learn how creating a culture willing to fail fast forward can deliver early results while setting retailers up for long term success.Learning Objectives:Describe the key components for success in any test and...

2020-10-13 Sessions

The Rebag team is hyper-focused on connecting the online and offline data to develop a strong bond with its customer base. During this session, Rebag’s Geronimo Chala will talk through the retailer’s top-down data-based strategies. Attendees will learn how Rebag:  Drives digital rapport across the enterprise;  Merges marketing targets with sales targets;  Shares web analytics with in-store teams; and  Automates activities within both the marketing and personal cloud.Geronimo Chala - VP Sales, Rebag  Geronimo is the Vice President of Retail at Rebag. Prior to Rebag, Geronimo was the Director of Retail for CH by Carolina Herrera and Purification Garcia overseeing the expansion of retail and E-comm in the...

2020-10-13 Sessions

Retail robots capable of collecting and correlating real-time shelf data with POS, warehouse management and order management systems are on the rise. Fully autonomous robots can perform storewide shelf scans with 95+% accuracy in hours, while tedious, error-prone manual efforts can take days. This session will outline the capabilities, requirements and possibilities for robotic technology in 2020 and beyond.  Find out how a robot rollout is managing more than 100,000 items at each location for Woodman’s Markets grocery stores, providing insights into product availability, price verification and product location. By automating the collection and connection of critical inventory data, Woodman’s is seeing significant benefits, including:  The ability to integrate...

2020-10-13 Sessions

In the wake of the pandemic, businesses around the world had to rethink the way they worked. For luxury retailer Olivela, that meant transforming day-to-day processes in order to support the business — and keep employees sane. During this session, Chief Experience Officer Matthew Alland will reveal how the company empowered teams to maintain collaboration and successfully roll out new content and experiences that drove customer engagement. By attending, you’ll learn how Olivela: Refined its approach to meetings to mitigate “Zoom fatigue”;  Implemented new social and cultural experiences to keep employees engaged;  Supported real-time collaboration and idea sharing to accelerate innovation; and  Ramped up digital content and campaign...

2020-10-13 Sessions

In preparation for reopening stores after the pandemic hit, Verizon focused on customer health, safety and convenience. To that end, the retailer has created touchless experiences before, during and after the transaction. And to facilitate the new offerings, as well as health and safety measures, Verizon re-designed the store floor to feature 50% few accessories and 15% less demo devices.  Find out how Verizon is re-inventing the store experience with new touchless digital initiatives, including: Video customer support; Curbside pickup; Mobile app check-in and check-out; Touchless payment via kiosk; and Product scanning. Alison McKaney - Lead Experience Manager, Verizon  Allison McKaney is a product manager at Verizon on the Retail...

2020-10-13 Sessions

Wish your conversion rates were higher? Can’t figure out how to efficiently and effectively serve all the visitors on your site? Embarrassed by the quality of your product discovery experience? The bar is high and the influx of online shopping over recent months has reminded us that the opportunities are real. We’re all deep in holiday prep, but let’s take a few minutes to think about January 2021 and beyond. How can we position ourselves for success with our customers and against our competition?Grab your lunch and let’s dive into three strategies that need to be part of your 2021 roadmap. You don’t need an army to get there. But you do need to take action and capitalize on the shoppers abandoning the product discovery journey on your site.In this session, attendees will find...

2020-10-13 Lunch & Learn

Personalization has become a key selling point for consumers, as more of them expect retailers to understand their preferences, interests and shopping habits. These buyer expectations have also become more present with brick-and-mortar businesses, as retailers try to attract new clientele and adopt customer service technologies that empower their associates to provide a more personalized in-store experience. In this session, attendees will learn about how eBay has adopted personalization tactics, online and offline, to cultivate a more relevant and engaging shopping experience, through vehicles including: eBay’s Dark Mode; Local Pick-Up; and The new Shopping Channel for watches.Bradford Shellhammer - VP of Buyer Experience, eBay for Charity & GM of eBay New...

2020-10-13 Sessions

The Amazon flywheel formula is fairly straightforward. Sessions + Conversion Rate = Sales. It’s easy to think the solution to more sales on Amazon is always…”more sessions.” This is where most businesses focus (especially mid-sized and large brands) and fail to maximize the conversion of existing traffic/shoppers. What can you do to create significant conversion rate lifts so Amazon continues to reward you with better rankings and more traffic? In this discussion, we will dig into the strategies used by real businesses, backed by case studies and real data. Keith O'Brien - CEO, Page.One  Keith is the Founder and CEO of Page.One, a full-service Amazon creative agency offering full Brand and Advertising management, as well as individual creative services designed...

2020-10-13 Lunch & Learn

What does our post COVID-19 consumer now value? How can we deliver on these values post sheltering/lock-down, and what do consumers want from ‘business as usual’? Will there ever be an ‘as usual’ again?  What will the next 6 weeks, 6 months and 2 years look like and what do we need to do now to prepare, survive and thrive? In this session Ken Hughes will address these questions and more, helping businesses leverage new consumer values to drive business success. Attendees will uncover learn how to: ‘Sell’ without selling; Embed new values into the product/service proposition; and Weave agility into business processes to be able to pivot when necessary. Ken Hughes - Consumer Behavioralist,  International Keynote Speaker   Ken...

2020-10-13 Sessions

B2B marketers are just as focused on share-of-wallet as B2C customers, but what is the best marketing strategy? It’s personalized omnichannel marketing.  In this session dotdigital will share insights into the 5 pillars of B2B Lifecycle Marketing to help businesses optimize data and boost revenue. Attendees will find out how to: Capture valuable data; Personalize marketing content; Construct relevant messages; Amplify audience reach; and Refine, re-do and restart. Clare Walker - Senior Account Manager, dotdigital  Clare Walker has over 10 years of email account management experience. Working closely with global and regional clients she enjoys sharing her distinctive thoughts, knowledge and insights into email marketing best...

2020-10-13 Lunch & Learn

As the largest independent fine wine retailer in the U.S., Total Wine & More operates 225 stores across 25 states. When COVID-19 hit, as an essential retailer most of the stores stayed open, but the customer experience needed to change quickly to adapt to the new normal. In this session, attendees will find out how Total Wine & More reset its strategies around loyalty, communications, and fulfillment, by focusing on:  Enhancing collaboration among internal business stakeholders;  Creating a stronger focus on digital marketing and social media;  Integrating shopper data into customer-facing marketing efforts;  Identifying the most relevant KPIs for measuring business success; and  Implementing a new curbside pickup and delivery...

2020-10-13 Sessions

While indirect tax may seem a common phenomenon in the United States and throughout the world, it is undeniably complicated. Not surprisingly, many businesses are not managing it correctly. There are literally thousands of state and local jurisdictions for tax in the United States. A company’s sales and use tax compliance is complicated already, so the addition of value added tax (VAT) and goods and services tax (GST) can expose unprepared companies to significant risk. This presentation by Vertex, Inc. will focus on the new world reality facing global retailers who are seeking to minimize risk and uncertainty in their finance and operations. Pete Olanday - Retail Practice Leader, Vertex  Pete Olanday has 23 years of experience in system integration, with 18 of...

2020-10-13 Lunch & Learn

To be able to quickly innovate in a crisis, a complete transformation of R&D may be necessary. Today’s businesses need to be committed to relentless transformation, viewing disruption as a normal occurrence to be celebrated, instead of an event to be grieved.  Kroger has been at the forefront of retail innovation, from establishing a pickup-only store; to camera technology that reduces queue wait time; to Smart Shelves; and to developing an entire data science branch called 84.51°. Kroger’s Wesley Rhodes and Dan Whitacre will discuss their practical approach to transforming a traditional R&D organization into an agile innovation machine capable of seizing the opportunity and innovating on demand regardless if it is a response to a competitor’s action or a...

2020-10-13 Keynotes

In today’s world, luxury brands must build intimate relationships with consumers, who want personalized services and exclusive products. Brands are moving to direct-to-consumer (D2C) to provide unique and connected experiences, online and in stores, to stay ahead of their competitors.  Join L’Oréal to find out how the brand drove D2C transformation. In this session, attendees will uncover: Why direct to consumer is critical now and how to get started; What are the key considerations while designing a connected consumer journey; and  How to leverage data to personalize experiences in real time.Shree Seshan - Director of IT Digital Data Management and Strategy, L'Oréal  Shree Seshan is a Director of Digital IT at L’Oréal. He is...

2020-10-13 Lunch & Learn

Running a multi-channel e-Commerce business requires processing a very large number of orders coming through different platforms, and making sure orders are fulfilled on a timely manner without errors. In order to support growth, businesses need to start their digital transformation journey and automate all order-to-cash business processes, removing errors and backlogs caused by human intervention. Intelligentsia Coffee, a well-known coffee brand — conducting B2B wholesale and Direct-to-Consumer (DTC) sales through online and retail shops — automated all their processes between Shopify, Amazon, NetSuite and their fulfillment centers, which optimized their business operations.  Join this discussion to learn about: Intelligentsia Coffee’s growth journey and their...

2020-10-13 Lunch & Learn

Frans Johansson - CEO, The Medici Group  The retail industry is experiencing disruption and reinvention at unprecedented speed, forcing companies to innovate or risk obsolescence. Moreover, the unique challenges afforded to companies by a global pandemic add new layers of complexity to an industry already dealing with issues around digitization, the war for talent, market gains from nonretailers, etc. Companies hoping to succeed in this new normal must quickly transition from the traditional organizational structure, that of divisions and departments that result in silos, to a new model of fast-moving, diverse and inclusive teams that can rapidly uncover new and innovative pathways. Diversity and inclusion are imperative to the success of these teams and in fact, the driver...

2020-10-13 Keynotes

In Q1 2020, TikTok was downloaded 315 million times. As many as 40% of TikTok users are between the ages of 16 and 24 and spend an average of one hour a day on the app. To reach these consumers who are spending much more time at home, retailers must get creative with innovative social platforms like TikTok. In this session, learn how Aisling Organics amassed 1M+ views and 112,000 likes on TikTok via visually arresting posts – one popular post featured makeup being crushed. The brand is now dedicating approximately 60% of its advertising budget to TikTok and Snapchat.  Find out how retail brands like Aisling Organics can: Get started on TikTok; Build a content strategy to engage younger demographics and acquire new...

2020-10-13 Sessions

The Vitamin Shoppe has done more to improve fulfillment “in the last five months than we did in the last five years,” explains CEO Sharon Leite. As traditional store fulfillment moved down in priority for customers completing purchases, The Vitamin Shoppe pivoted to roll out multidimensional fulfillment offerings, including BOPIS, curbside pickup, fulfillment by Instacart and more.  In this session, find out about The Vitamin Shoppe’s moves to meet the customer on their terms.   Learn about how The Vitamin Shoppe:  Implemented curbside pickup and BOPIS;  Became an exclusive segment-specific Instacart partner;Planned for future growth, featuring smaller formats and more reasonably priced...

2020-10-13 Sessions

Amazon’s Go stores — and its newer grocery stores — have garnered a lot of consumer, retailer and media attention; and it may have been a perfect storm for Amazon to begin selling its “Just Walk Out” technology to other retailers in March 2020. Is buying the technology from Amazon the way to go? Take a deep dive into the potential of “Just Walk Out” touchless technology, along with other future digital store paradigms. Key Takeaways: Retail has leapt 5 years into the future with COVID, and stores need to evolve; Integrating digital/mobile technology within the store will soon be table stakes; Competitors from Walmart to Amazon to Target are doing more to tightly link digital & in-store; Touchless checkout, digital boards, dedicated lockers,...

2020-10-13 Sessions

Live roundtables are reserved for Retailers and by invitation only. If you are intersted, please request an invitation by clicking the button to the right.Most brands that have worked with Amazon know there are pros and cons of selling via marketplaces. During this frank roundtable discussion, we’ll address those challenges and discuss tactics and tools that help make the marketplace arena a valuable business asset.Sharon Gee - GM of Omnichannel, BigCommerce  In her role at Creative Realities, Beth leads clients and teams in a persuasive pursuit of technology-driven ecosystems that add purpose, relevance and value to the consumer journey specific to a branded retail environment. When the industry came to a grinding halt at the onset of COVID, she helped Creative Realities...

2020-10-13 Roundtables

Live roundtables are reserved for Retailers and by invitation only. If you are intersted, please request an invitation by clicking the button to the right.During today’s retail reset, businesses have an enormous opportunity to rethink their store design and invest in technology and visual merchandising that will engage and amaze shoppers. Join the conversation on The Big Acceleration through questions like:What is the new purpose of brick & mortar?How can technology help to restore experience of trying, touching, feeling and sampling?How do we design for browsing and impulse, yet so with safety in mind?How does the Sales Associate facilitate the new shopper mindset?Join Beth Warren of CRI and Joé Lloyd of AVIXA as they moderate this live small group roundtable to learn how to put a...

2020-10-13 Roundtables

Repositioning and repurposing real estate is not a new concept, but re-creating the retail environment in a new consumer-oriented, omnichannel, culture-centric way may help revitalize consumer spending in a sustainable way. A new retail social space called “The Closet” combines the flexibility of the pop-up shop and the accessibility to brands in unexpected places outside of flagship stores. It is tailor-made for the new age of the consumer. By redefining relationships through collaboration, brands, customers, marketers and landlords are realigning on the omnichannel experience. This session will offer an opportunity to learn and provoke disruption, featuring insights around:  Truths & Trend Insights: A look back at a decade of omnichannel retail and current...

2020-10-13 Sessions

Designed as a vehicle to bring high-quality makeup service to a wider audience, SheSpoke was founded in 2013 by Stephanie March (best know as Alex Cabot on Law & Order SVU) and celebrity makeup artist Rebecca Perkins. Fast-forward to COVID-19 and 2020, March and Perkins have completely transformed SheSpoke into a digital experience. During this session March and Perkins will share their business mission and how it has been redefined in a digital world. Attendees will find out how SheSpoke is delivering: Fully interactive experiences; Personalized, customized makeup choices, in partnership with Pantone and other makeup experts; and Pop-up events that will supplement the digital offerings. Stephanie MarchCo-Founder,...

2020-10-13 Sessions

Progressive web apps (PWAs) are one of the best kept secrets that can boost retailers’ competitiveness in today’s challenging business environment. In this talk we’ll explore what a PWA is, how it can help your business, and why you’re already behind if you’re not investing in platforming on this new technology today. During the session, attendees will learn: How to choose the right PWA technology for your business; Which KPIs are the most important for UX and digital marketing and how PWA technology helps you optimize for them; How you can drastically reduce your page speed and increase goal performance; How to bring new features to market through a faster product development lifecycle; How your website can still function even when your users are...

2020-10-13 Sessions

Wednesday (October 14th)

Startups Presenting:Touchless Retail: Simbe Robotics – www.simberobotics.com – Simbe’s first product, Tally, is the world’s first fully autonomous shelf auditing and analytics solutionBusiness Agility: Banyan – www.banyan.com – a powerful and transparent interchange platform between banks and merchants for SKU data.Digital Commerce: Anagog – www.anagog.com – AI-powered smartphone-based contextual marketing solution that enables companies to collect valuable consumer behavior data from their daily interactions to deliver personalized and localized experiences.Experiential Initiatives: 3DLook – www.3dlook.com – SaaS solution that provides mobile body scanning technology using computer vision, 3D geometry and...

2020-10-14 Start Up Labs

The e-Commerce landscape is evolving more rapidly than ever. As retailers navigate changes amidst COVID-19, it’s important to make strategic investment decisions to keep up with the competition. In this session, Sharon Gee from BigCommerce will discuss how a strong omnichannel strategy can help mitigate risks and future-proof your e-Commerce investments.  Sharon will highlight examples from retailers including Thompson Tee, Sarah Campbell, and Tin Pot Creamery. Attendees will learn:Where e-Commerce retailers are investing for 2020 and beyond; Why a fully integrated omnichannel strategy is essential for today’s consumers; and How to develop and optimize your omnichannel investments for success.Sharon Gee - GM of Omnichannel,...

2020-10-14 Keynotes

Now more than ever, consumers are using both their voice and purchasing power to be heard. With the world as we know it constantly shifting, it’s important that brands listen and maintain strong relationships with consumers, continuously redesigning their playbooks in order to not only reflect today’s atmosphere, but also shape it. In this session, find out how the company taps into an emotional combination of consumer insight, social engagement, and influencer marketing to listen and learn about the ever-evolving beauty market — and its target consumers. Get insights into how TULA: Redesigned special program and product launches amid pandemic-related store closures;Uses key findings from customer survey data to support messaging; andDrives sales and engagement through a unique...

2020-10-14 Sessions

With COVID-19 hastening store closures and boosting e-Commerce, retailers need to radically rethink their physical footprint to meet emerging customer needs. Closed or underperforming brick-and-mortar locations can now become “dark store” micro-fulfillment centers which position products closer to shoppers’ homes and provide more efficient picking, packing and shipping processes.Joseph Scaretta - Co-CEO & Founder, CS Hudson  Joseph Scaretta is an entrepreneur, C-level executive, innovator, brand builder and experiential retail strategist. He has deep roots in retail and more than 15 years of experience in facilities management and construction. Scaretta has become highly successful at growing brands from the ground up through creative niche services,...

2020-10-14 Sessions

A year ago, retailers selling items like furniture and wedding apparel were hesitant to bank their businesses primarily on the online experience. But fast-forward to COVID-19, and they literally had no choice.   Find out how retailers like Burrow and The Groomsman Suit have created virtual showrooms and consultation services that engage customers and boost sales. Learn how to:  Quickly launch a virtual showroom;  Train store employees to become virtual consultants;  Scale virtual offerings to convert sales from in-store to online; and  Use customer data effectively to drive new strategies. Diana Ganz - Co-Founder, The Groomsman Suit   Prior to co-founding The Groomsman Suit, Diana served as Chief Executive Officer...

2020-10-14 Sessions

As social advertising has become an even more powerful acquisition channel, the competition to capture attention has hit an all-time high. Which is why brands need to be where their audiences are — on multiple platforms. But different platforms require different approaches to reach your customers and prospects.  Hear from one of the top fast-fashion brands, Fabletics along with Pinterest and Smartly.io for the secrets to a successful social advertising strategy on Pinterest.  Session attendees will learn about: Why Fabletics grew their investment with Pinterest; How to overcome challenges, and the lessons learned from this multi-platform approach; Tips & tricks for a successful Pinterest strategy;  Inspired...

2020-10-14 Sessions

Live roundtables are reserved for Retailers and by invitation only. If you are intersted, please request an invitation by clicking the button to the right.Do you want to win more leads and earn repeat customers? Of course you do! All businesses – and especially multi-location retailers – need to merge the in-store experience with mobile and online strategies to compete in today’s expanding Convenience Economy. Join this discussion to uncover the playbook that will guide you to optimize every customer interaction without too much extra work. Tactics include improving your Google presence, getting the most out of Facebook, modernizing your customer experience, surprising ways to use text messaging, and much more.Tyler Gardiner - Subject Matter Expert, Podium  As an...

2020-10-14 Roundtables

Live roundtables are reserved for Retailers and by invitation only. If you are intersted, please request an invitation by clicking the button to the right.Relevancy and timeliness are must-haves for brands looking to attract and retain shoppers moving forward. Location-based technologies and strategies can go a long way to achieving those goals. Hear from the experts in this session to learn about how businesses are benefiting from this data and explore the latest innovation in the space.  Join us to discuss these topics and more:Location-based data quality and privacy;Shifting from targeting individuals to audiences; andHow this data can help in a COVID climate.Asif Khan - Chairman & Founder, Location Based Marketing Association  Asif is a renowned global...

2020-10-14 Roundtables

With COVID-19 accelerating the ever-changing nature of consumer behaviors, and consumers increasingly adopting technologies that enable self-guided exploration and check-out, store digitization has become more prevalent in the physical retail environment. To be successful in the new norm, brands and retailers will need to prioritize agile design thinking. Agility will no longer be limited to modular fixtures, but rather a holistic investment and internal cultural commitment. Join this session to learn how you can:  Accommodate a choose-your-own-adventure approach to store experience;  Implement a fluid store design framework grounded in a flexible foundation; and Collect and analyze data from myriad sources to power better decision-making.  Kambiz...

2020-10-14 Sessions

By 2022, brands are expected to spend up to $15 billion on influencer marketing, according to Business Insider Intelligence — but in the wake of a global pandemic, nationwide protests and an upcoming election, many marketers are wondering what the future of influencer marketing will look like in the ever-changing landscape of the “New Normal.” In this session, we will explore how brands can partner with influencers to create relatable, meaningful and innovative content to enrich the customer experience. Join us to learn:  How to engage with the right influencers for your brand;  Tips for pivoting a content strategy in response to current events or a crisis;  Why taking a community-based approach to influencer and content marketing is...

2020-10-14 Sessions

In a post-pandemic world where retail is a very different place, a once in-a-century event and civil movement together changed the chemical composition of the industry and reshaped the expectations of customers overnight.This session will uncover the expectations of today’s shoppers and why experiential retail is more important than ever. Also learn about the technologies that are the key to unlock the future of retail, such as: The Showfields Magic Wand: This new app provides a contactless way to engage with brands through scanning tags and allows for customers to take an interactive tour of the store to discover and purchase products and artwork; Shoppable weekly livestreams with art curations. Weekly curations are hosted by artists and influencers;...

2020-10-14 Sessions

Consumers go through many micro-interactions as they make their purchase decisions, and in 2020 we’ve seen an uptick in the use of digital touchpoints in response to COVID shutdowns and in-store safety precautions. Pre-COVID, omnichannel initiatives were the focus for many retailers as they worked to optimize each of those avenues through which consumers shopped, but that omnichannel thinking is in need of a shakeup, particularly when it comes to order fulfillment today.  In this session, attendees will walk away with: An understanding of the need to prioritize a single view of inventory to meet customer expectations of a harmonized experience from anywhere;  A reevaluation of fulfillment speed as the top value proposition for the supply chain and store...

2020-10-14 Sessions

Learn from Gerber Childrenswear, and Visiture  about the key customer acquisition strategies that are working for leading e-Commerce brands and have helped Gerber Childrenswear grow their D2C online brand  1,200% year-over-year. In this presentation, you will learn customer acquisition strategies such as: How to use search engine optimization and evergreen content to drive organic traffic to your site; How to use search engine marketing to target high-converting keyword phrases to increase profitable traffic; How to use social media advertising across multiple platforms for quick wins and profitable results; and Gain a better understanding of conversion tracking, attribution and KPIs as they pertain to e-Commerce success. Ronald Dod - CMO,...

2020-10-14 Lunch & Learn

In early 2019, MAC partnered with Valtech to revolutionize the in-store experience for their customers. They launched an omnichannel environment that is an inspiring studio for customers to co-create, play & learn about MAC products. Included in this store makeover is the digital experience called The MAC Innovation Lab, which includes virtual makeup try on along with a digitized artist studio. Join this session to learn more about process of launching this experience, how it helps MAC customers and lessons learned from the implementation.Jeremy Duimstra - SVP, Connected Experienced, Valtech  In 2007 Jeremy co-founded the digital innovation agency, MJD, in San Diego, California. Over a period of twelve years he guided the firm’s vision, culture, and digital product...

2020-10-14 Lunch & Learn

Voice is exciting, voice is powerful, voice is useless if shoppers can’t use it to achieve their goals. Adding a mic to your mobile app doesn’t bring you into the 2020s, letting users do what they want through voice does. In this talk, we’ll look at how search, personalization, and the right combination of tech and user experience can rescue poor voice experiences and make retail better in a COVID age. Key takeaways: Stop thinking of voice as a platform: Alexa, Siri, and Assistant are great but you can use voice to enhance what you've already got. Customers just want to do a task quickly; search can cut down steps to completion and increasing conversion rate. Voice search doesn't have to be hard, but it does need to account for the fact that the request...

2020-10-14 Lunch & Learn

In 2020 the world changed dramatically. We’ve seen an evolution of e-Commerce and digital commerce as the primary way customers engage with the companies and brands that they love. In this lunch and learn, we’ll discuss how to meet and exceed your customers’ expectations while delivering more personalized service. Attendees will find out how to: Leverage thought leadership from leading brands to navigate the future successfully; Transform the customer service department from a cost center into a revenue generator with radically personal customer experiences; Seamlessly and rapidly onboard customer agents to handle unpredictable fluctuations in the volume of digital transactions; and Plan for and staff a flexible team of full-time and on-demand agents to...

2020-10-14 Lunch & Learn

COVID-19 has demonstrated the importance of digital readiness, which allows business and life to continue as usual – as much as possible – during pandemics. Building the necessary infrastructure to support a digitized world and stay current in the latest technology will be essential in recovery as well as in the re-imagined future of how we live, work, and learn. What are the best practices for digital transformation that will enable retailers to innovate their operations, and how will their customers be impacted? Join us for a discussion around the top technology trends as we emerge from the year of 2020, including: Hyper-Convenience: We’ve seen the rise of hyper-convenience in e-Commerce as consumers needed access, fulfillment, and delivery all from the safety of...

2020-10-14 Sessions

Retail livestreaming has taken China by storm since the pandemic onset, with e-Commerce sales expected to reach in excess of $135 billion by the end of 2020. U.S. retailers, following suit, have begun successfully innovating with livestreaming content. Trip.com, for example, saw $8.4 million in revenue selling travel packages through 5-hour live stream sessions. Join this session to learn what livestreaming can deliver for you from both revenue generation and customer acquisition, as well as how to take the steps to deliver on this trend successfully. Bryan Amaral - CEO, Clientricity, LLC  Bryan Amaral is Founder, President and CEO of Clientricity, LLC, a retail and retail technology consultancy focused on next generation omni-channel customer-engagement, retail...

2020-10-14 Sessions

Retailers can no longer wait to react when a crisis strikes, whether it’s a health crisis, social injustice or political backlash. And all types of retail companies must learn how to react quickly, including traditional brick-and-mortar operations as well as more agile e-Commerce players.  In this session, ThirdLove CEO Heidi Zak will talk about how she led her organization through the pandemic, making quick decisions around inventory selection, pricing, marketing and more. Taking a “not afraid to try new things approach,” Zak and her team are surviving and thriving during and post-COVID-19. In response to social issues, as well as the pandemic, and to reflect the current customer mindset, find out how ThirdLove:  Moved all video content creation...

2020-10-14 Sessions

Join Chris Barbour, Head of AR Content Business Development & Partnerships for Facebook and Instagram in a discussion with Vince Cacace, CEO of Vertebrae, to talk about innovation at Facebook, the rapidly changing AR commerce landscape, and what brands can do with AR to make online shopping more like real life for customers everywhere.Chris Barbour - Head of AR Content Business Development & Partnershipts for Facebook and Instagram   Chris leads Facebook’s AR Content Business Development and Partnerships program, focused on growing the mobile AR ecosystem surrounding the Facebook family of apps and advancing the ecosystem towards new device form factors. Prior to joining the Partnerships org at Facebook, Chris was one of the founding members of the...

2020-10-14 Sessions

While accelerating innovation is vital for retailers moving forward, there can be significant risks and costs involved. That’s why SONAE and other retailers are collaborating with XNFY Lab to transform the way companies acquire and analyze data, in addition to providing a plug-and-play approach to launching innovation initiatives. Using advanced Artificial Intelligence (AI) techniques, the TAI4R (Tailored Artificial Intelligence solutions for Retail) project is helping retailers like SONAE:  Minimize costs and risks of innovation;   Implement use-cases to exploit the potential of AI in retail;  Foster the adoption of AI and provide close-to-market AI solutions; and  Use on-demand AI to make stores smarter as e-Commerce platforms.Marlos...

2020-10-14 Sessions

Throughout the pandemic, companies of all sizes have had to find ways to adapt or pivot their business. In some cases, these shifts were natural, aligning seamlessly with existing business models and brand promises. In other cases, companies have had to completely change their product offerings. During this candid panel discussion, two business founders and executive leaders will share their experiences navigating the coronavirus crisis and adapting their products, services and experiences to meet new consumer needs and uncover new growth opportunities.Kalilah Wright - Founder and Owner, Mess in a Bottle  Kalilah Wright, born in Jamaica W.I., migrated to the United States at the tender age of 4 and was raised in Brooklyn, NY. She is the Founder and CEO of expressive brand...

2020-10-14 Sessions

Over the past six months, e-Commerce marketers have been faced with unprecedented challenges. While historically low CPMs may have led to lower CPAs, AOVs also have fallen, fewer companies are placing large trade orders and foot traffic, for the most part, has not been walking into showrooms. (In non-marketing-geek terms, that means it’s cheaper than ever to advertise online and capture new visitors to your site, but your conversion rates are falling.) How do companies navigate this new landscape with an eye toward profitability? Learn how Ian Leslie, CMO of DTC home furnishings retailer Industry West, recommends re-prioritizing your marketing strategy. In this session, learn how to: Determine which marketing levers should be ramped up; Assess items that need to fall...

2020-10-14 Sessions

For those retailers that have begun the evolution from multi-channel to omnichannel by providing seamless, value-added services through fulfillment, two realities have become clear:  Consumers are using omnichannel to buy and receive orders at levels no one could have predicted; and  Becoming an omnichannel retailer that provides great customer experiences requires mastery of much more than simply sending an order to a store.  Supported by Forrester’s research, this session will: Dive deep into strategic and tactical areas of omnichannel fulfillment;  Identify and quantify the top digital and physical challenges (many of which retailers are not even aware of); Provide clear guidance on how to solve these issues, as well as reveal new...

2020-10-14 Sessions

Presented by Karonda Cook, Sally Beauty Cultivate Program Manager and former Director of Merchandising and Monica Proctor, Co-Founder and CEO, Curlanistas – winner of the inaugural Cultivate program.   In this presentation, attendees will learn about:How the Cultivate program helps Sally Beauty Holding’s diversity initiatives, including the pledge to continue to support and empower black female-owned beauty brands; andThe Curlanistas startup journey, including Cultivate’s role in the brand’s success.Cook and Proctor will then announce the 4 cohort brands being honored by Cultivate in 2020.Karonda Cook- Cultivate Program Strategic Consultant, Sally Beauty Holdings  Karonda Cook is a sales and retail merchandising leader with...

2020-10-14 Start Up Labs

A lot has changed for brick-and-mortar retail this year. Retailers have been forced to undergo digital transformation overnight in order to stay connected with customers. And marketing leaders have been tasked with finding new ways to acquire new customers at lower costs all while growing loyalty and transacting 100% digitally.  In a mobile-first world, one thing is certain: convenience wins. In fact, 86% of consumers expect even MORE convenient experiences with retailers when the pandemic ends. Join this session to learn four specific ways retailers can provide a modern and touchless experience through 1:1 messaging. We’ll explore use cases and examples from real-life brands. You’ll learn: Why texting matters to consumers and enterprises now more than...

2020-10-14 Keynotes